Every industry has its awards, in one form or another, where those who excel are recognised by their peers. The resulting good publicity can result in greater prestige in their industry, kudos for the management, and esteem for staff members, which can help with employee retention and attraction. It also helps to engender healthy rivalry and competition between companies, which in itself can propel a firm on to greater success.

These aspects are all true of the NORA’s too. However, The NORA’s differ in one crucial regard; The National Online Recruitment Awards are nominated by jobseekers themselves, and it works like this:

Those members of the public who use recruitment websites on a daily basis, and whose opinions are most important of all, are asked which websites they prefer to all others, in each of our 14 award categories. From that point on, all selection and judging processes are done from the perspective of the candidate.

Here are some of the key benefits of your recruitment website being successful in The NORAs.

  1. Recognition – not only by candidates, but by clients and your peers too.
  2. Marketing – all industry awards should be included in a joined up marketing plan
  3. Sales – all Finalists and Winners have been able to push for more sales as a result
  4. Brand value – lesser known brands can catapult themselves into the public eye, whilst the omission of major recruitment brands can be a setback.
  5. Investment and share value – a variety of recruitment websites have attracted investment or sold for higher value as a result of the NORAs.
  6. As a Finalist or Winner, your site is held up as an example of progress and excellence.
  7. All Finalists and Winners automatically become members of the NORA Academy.
  8. NORA Academy members get to vote for their own special NORA Academy award.


The Internet has always been a very social medium, from the very earliest days of chatrooms, to forums, and of course now to Facebook, Twitter, and Linkedin etc. Recruitment has been a integral part in this, as candidates engage in a very personal way with websites, regarding a crucial part of their personal lives – their career. The growth of online recruitment as the preferred route for the majority of employers and jobseekers, has played a big part in the social and personal aspect of the Internet. It is only logical then, that the future of online recruitment is tied to the developments in social media platforms. More than ever, this means that the opinions of candidates on, and subsequent footfall to, employment websites needs to be taken very seriously indeed.

For the past fourteen years, the National Online Recruitment Awards has taken seriously the views of the individual jobseeker. As the reflection of the public’s views, Finalists and Winners of the NORAs should feel very proud indeed.