How To Create Job Pages That Deliver Better Candidates

The excitement is building!

As this year’s sponsors, we’re counting down the last couple of weeks until the NORAs winners are announced for 2020, and we wanted to take a moment to offer our congratulations to the finalists! It’s an amazing time to be involved in talent attraction and employer brand. There’s so much creativity and expertise on display across all the finalists, it’s really breathtaking! 

We decided to be part of this year’s NORAs because it’s a brilliant showcase of the amazing work being done across the talent attraction industry to truly put the candidate front and centre in the recruitment process. It’s long been something we’ve advocated, and in the difficult times we are living through currently it’s even more important.

A great way to help candidates is to make sure that the pages that highlight your available opportunities are doing all they can to help the candidate decide if they want to apply, and that the application process and the page itself are frictionless and efficient. Now, that may seem blindingly obvious, but it’s often overlooked. So we’ve done something about it.

Do your job pages make the grade?

We’ve created Job Page Grader to help everyone create better job pages. They’re a key component in communicating your employer brand, and a huge factor in the success of your talent attraction activities. Candidates pay close attention to what you have to say on your job pages, to get a feel for who you are as a business and as an employer. It’s vital to make sure your pages are at the peak of performance, converting the right candidates you need to grow your business, and turning off those that won’t be a good fit for your culture and values.

Job Page Grader is a free tool we’ve developed with our partners Beamery. Unlike some other tools that examine a few elements of your job pages, and charge you for the privilege, our tool dives deep to provide a fully-rounded audit of your pages, with clear guidance to help you improve them for better performance.

Here’s some of the things that Job Page Grader measures…

  1. Search Engine Optimization (SEO)

Without SEO your page simply won’t get seen. We can’t put it more simply than that. So when you pop your job page URL into Job Page Grader it analyses how well the page performs in terms of Google for Jobs ranking, quality of metadata, and responsiveness.

  1. Performance

While your pages may be bursting at the seams with great content, if the page takes an age to load, candidates will quickly move on. So the tool takes a look at the size of the files and assets on your page. Plus, it takes a look at the code involved in your page to check you’re using best practice and flags up any issues that may be lurking amongst those ones and zeros.

  1. Conversion

Job Page Grader examines ease of application, looks at any friction that might be stopping the candidate from applying – such as slow loading and broken links –  and it looks at the level of security attached to the application process. No-one parts with personal information online without checking it will be handled securely, so this element is vital.

  1. Engagement

Getting your candidates engaged with your job pages is the name of the game. So, Job Page Grader takes a long hard look at the sentiment you are expressing, the readability of the text, and the overall functionality of the page, and also analyses whether there’s any sign of gender bias.

All of these metrics are really important to the way you are perceived as an employer. Your job pages need to be giving off positive vibes, be easy to understand, work reliably, and not have any bias towards one gender or another. With the help of our free tool, you’ll soon be all-singing and all-dancing.

Try the tool now over at Job Page Grader and start building better job pages.